Social media has moved from strength to strength to assemble an enviable clientele that could easily be over millions in number. Social networking sites like Facebook and Twitter have enabled people to don a digital avatar, and exude shades of personalities, that they were unable to do. However, what is worth noticing that social media has evolved from a mere platform for socializing to a surrogate advertising medium.
This trend has of recently gained considerable traction among corporate companies, fuelled by a multitude of success stories. By and by, charity organizations and concerned individuals started using Facebook and Twitter as a medium to promote various humanitarian causes. With the time dedicated religiously by people to social networking, these causes can be sure of hitting the bull’s eye. One such cause that has been catching everyone’s eye on social networking sites is nuclear disarmament.
•The use of nuclear energy definetly has its pros and cons. Nuclear energy is used worldwide for a host of purposes that have facilitated the well being of the society. Chief among these uses is electricity production. In the face of the never ending energy crisis, nuclear energy serves as a sustainable source of energy, rescuing the world out of the impending energy shortage.
•However, a greater misuse of nuclear power, that overshadows the pros, is its use in the form of nuclear weapons. These weapons are capable of massive destruction, unseen till date. It is because of these fatally serious consequences, that people all over the world vehemently oppose nuclear weapons. This war against nuclear weapons has conquered the social media due to its dire nature. Notwithstanding the fervidity, the movement often loses steam before making a considerable impact on the concerned authorities.
•MassiveSplash, an internet marketing company, with its cutting edge marketing techniques, gives these movements the drive that they lack to find audience. The fight of nuclear disarmament, can gain an unparalleled edge, that will help it gain traction among the power echelons and help the movement get its long due attention.